This project focuses on redesigning and rebuilding the Dux Academy website and funnel into a strong, authority-driven digital presence that reflects the quality and seriousness of the program. The goal is to elevate the brand, build immediate trust with both students and parents, and position Dux Academy as a credible, long-term education provider rather than a generic online offer. The new website will be designed to convert at least as well as the current funnel, while significantly improving perceived legitimacy, clarity, and professionalism. Rather than relying on a single sales-focused page, the structure will support trust-building through clear messaging, dedicated sections for results and outcomes, and a strong brand narrative that explains what makes Dux Academy different from traditional tutoring or short-term programs. We will design and develop the website fully in Framer, allowing for fast load times, clean layouts, and a polished user experience across all devices. The design will be modern, minimal, and brand-first, using visual hierarchy, typography, and spacing to guide visitors naturally toward booking a call without feeling salesy or forced. The end result will be a scalable, future-proof website that supports inbound traffic today and paid traffic in the future, strengthens Dux Academy’s authority in the market, and turns high-intent visitors into booked calls with confidence.