We will redesign and rebuild the Kilian Markert / Consistent Performance website ecosystem in Framer, with the goal of creating a more structured, trustworthy, conversion-focused, and future-proof digital presence. The current setup already has strong sales systems, proven offers, and clear demand in place. The next step is to elevate the full frontend experience so it better reflects Kilian’s authority in the agency growth space, supports the Done-With-You nature of the program, and improves conversion quality across both organic and paid traffic. The project will focus on two connected ecosystems. First, we will redesign the main website experience. The homepage will become the branded front door for returning visitors, direct traffic, referrals, people who search for Kilian, conference contacts, and prospects who want to understand the offer before applying. The goal is to quickly communicate what Kilian and Consistent Performance do, who the program is for, why it is different from generic coaching or DIY courses, and why agency owners should trust the brand. The design will keep the clean and focused feel of the current positioning, but improve structure, visual hierarchy, spacing, typography, trust-building, and conversion flow. The homepage will be supported by a clearer Resources section. Instead of functioning as a simple landing page, the Resources page will be turned into a proper lead magnet library. Visitors should immediately feel that there is a large amount of high-value material available. We will structure this page so lead magnets can be presented through strong mockups, clear categories, and an easy-to-browse layout. This will make it simple for the team to keep adding new resources over time without needing to redesign the page each time. Each resource will link to its own dedicated lead magnet page, such as A-Player Hiring, Irresistible Agency, Player Hiring, or future resources. These pages will be built around a clear resource title, strong explanation of the outcome, YouTube video embed, and a download call-to-action. The goal is to support multiple acquisition channels: organic LinkedIn, Instagram giveaways, YouTube traffic, outbound campaigns, and future paid ads. Even when visitors do not immediately download the resource, the page should still help drive YouTube engagement, build trust, and warm them up for future conversion. When visitors do download, the page will be structured to support the existing CRM, email nurturing, and setter follow-up process. Second, we will redesign the paid acquisition landing page ecosystem. The current ads page will be rebuilt in two variations and launched with an A/B test. The first version will stay close to the current winning structure and minimal look, while improving typography, spacing, mobile experience, loading speed, and overall polish. This version is designed to protect existing performance and give us the best chance of maintaining current conversion rates during the migration. The second version will also keep the minimal and direct style, but will be restructured more strategically. It will include additional content where needed to better educate visitors, clarify the Done-With-You offer, build trust before the application step, and improve lead quality while maintaining or improving the conversion rate. After launch, both paid landing page versions can be tested against each other so decisions are based on data instead of assumptions. The focus will be on protecting the current cost per lead and cost per booked call while creating opportunities to increase application quality, improve the visitor-to-application flow, and reduce unnecessary friction before the setter team gets involved. We will also rework the event page so it better reflects the premium nature of the Consistent Performance mastermind events. The page will be updated with improved structure, stronger visuals, refined messaging, and space for the new video content. The goal is to make the event page feel more current, exclusive, and aligned with the level of founders attending, while making the application path clear and easy to follow. All pages will be built in Framer to create a faster, more flexible, and more future-proof setup than the current funnel tools. This gives the team a modern frontend system that is easier to maintain, easier to expand, and better suited for building a real brand around Kilian’s offer. The structure will be designed so future resources, pages, and campaign-specific landers can be added efficiently without having to rebuild the entire website. The final result will be a premium Framer website and funnel ecosystem that balances brand authority with direct-response performance. It will give Kilian a stronger homepage for trust and inbound traffic, a scalable resource library for lead generation, dedicated lead magnet pages for organic and paid campaigns, improved event positioning, and a paid ads landing page setup that can be tested and optimized after launch. This is not just a visual redesign. The goal is to create a stronger acquisition foundation that supports the sales team, improves perception of the DWY program, increases trust before prospects apply, and gives Consistent Performance a frontend that can keep scaling with the business.