www.Realtyflow.com

Web Design & Performance Proposal

Web Design & Performance Proposal

Overview

Project description

We’re creating a high-converting website for Realty Flow, structured to clearly communicate its unique value proposition and build trust with potential users. The site will include essential sections such as a compelling hero section, visual proof through stats and client transformations, detailed breakdowns of the platform’s benefits and processes, and a showcase of real success stories. It will also feature testimonials, pricing plans, comparisons with traditional methods, and FAQs. Smooth animations and performance optimizations will ensure a modern, engaging, and responsive user experience across all devices.

Scope

Included Pages

We have identified the key pages to be designed and integrated into the new realtyflow.com website. The pages listed below are included within the defined scope of this project.

Static pages

Home page

404 page

Post-Launch Performance Review

Once the website is live, we conduct a structured performance review after 30 days to evaluate how the site performs based on real user behavior and gathered data.

This review focuses on analyzing user behavior, validating technical stability, and identifying opportunities to further improve clarity, trust, and conversion. The goal is to ensure the website not only launches successfully, but continues to perform and evolve based on real data.

What this includes:

Data & user behavior analysis

Continuous monitoring of user behavior and performance data to identify opportunities and guide optimization decisions.

Conversion & UX evaluation

Assessment of how effectively the website guides users toward key actions such as newsletter sign-ups and lead magnets.

Technical & performance check

Validation of site speed, responsiveness, and overall technical stability after launch.

Actionable recommendations

Clear, prioritized suggestions for improvements based on real performance data.

Approach

Project Timeline

Strategy

Strategic Foundation

We'll kick off by taking a close look at your main objectives and then build out a strategic roadmap designed specifically to boost user engagement, drive more conversions, and ensure the site aligns seamlessly with your business goals. This initial strategy phase guarantees that every choice we make during design and development directly supports your growth and success.

Wireframing

Structure & Flow

In this phase, we’ll outline the structure of the website pages, focusing on user experience and design flow. Wireframing serves as the blueprint for the site, ensuring all elements are placed strategically for optimal conversion.

Design

Visual Direction

The design phase will take the wireframes and transform them into visually engaging layouts. We’ll work closely with you to refine colors, typography, and imagery that align with your branding while ensuring an attractive and functional user interface.

Development

Build & Optimization

During the development phase, we will turn the finalized designs into a fully functioning website. Our development team will focus on creating a smooth, responsive, and fast user experience, integrating all the necessary features for a seamless interaction.

Build & Optimization

Testing

Quality Assurance

Testing will ensure that the website performs as expected across all devices and browsers. We will conduct rigorous testing to identify any bugs, usability issues, or areas for improvement, refining the page before the final launch.

Deployment

Launch & Perform

The final phase involves deploying the website and making it live. We'll ensure everything is properly configured, integrations work seamlessly, and performance is optimized for your new website.

Pricing

Investment

Based on the outlined scope of work, including strategy, design, development, and related deliverables, we propose the following investment. This reflects both the strategic foundation and the level of execution required to deliver a high-quality, performance-ready outcome.

One off

$900

One time

Wireframing

High fidelity design

Development

Project management

Hosting & Support

Hosting & Support

Optional

Optional

$65

$65

/mo

/mo

This ensures the website is not just a static asset, but an evolving part that improves performance over time.

The approach is structured around continuous improvement, rather than general support or ad-hoc changes.

This ensures the website is not just a static asset, but an evolving part that improves performance over time.

The approach is structured around continuous improvement, rather than general support or ad-hoc changes.

Web hosting & management

High-performance hosting and structured management to ensure fast load times, stability, and a consistently smooth user experience.

Real-time website analytics

Continuous monitoring of user behavior and performance data to identify opportunities and guide optimization decisions.

Structured execution of improvements

Structured workflow for efficiently executing improvements, from ideation to implementation, without slowing down internal operations.

Invite your team & collaborate

Seamless collaboration with your team to align on insights, share feedback, and move quickly on high-impact improvements.

Validity

Validity of this proposal

This proposal is valid for a period of 14 days from the date of issue. After this period, we reserve the right to adjust the terms and rates. We encourage you to respond within this timeframe and share any questions or comments you may have. We look forward to your positive response and future collaboration.

Delivery

Definition of done

The project will be considered complete once the website is fully designed, developed, and delivered in line with the agreed scope, with all core elements functioning as intended and ready for live use.

At completion:

  • All defined pages are designed, built, and fully responsive across desktop, tablet, and mobile

  • A consistent and scalable design system is applied across the entire website

  • Key user flows (navigation, newsletter sign-up, outbound links) are fully functional and optimized for clarity

  • CMS collections are set up and enable easy internal content management

  • The website is delivered within the client’s Framer environment, allowing for independent updates

  • Performance standards are met, including fast loading speeds and stable behavior across devices

  • All agreed feedback rounds are completed and implemented

The final deliverable is a high-quality, performance-ready asset, built to support long-term use, flexibility, and future development.

Payment

Payment terms

A non-refundable deposit equal to 50% of the total project fee (“Total Investment”) is due upon signing this Agreement, and work will commence only once this deposit has been received. The remaining 50% of the Total Investment is due upon delivery of the completed project deliverables; an invoice for the balance will be issued immediately upon delivery and payment is due within 14 days of the invoice date. Clients may pay via Stripe or by bank transfer; any Stripe or other payment-processing fees, as well as any wire or bank charges (domestic or international), will be added to the invoice and are the client’s responsibility. Any amount not paid by the due date will accrue interest at 1.5% per month (or the maximum rate permitted by law, if lower), calculated daily from the due date until paid in full.

Testimonials

What our clients say

William Brown

William Brown

buildgrowandexit.com

buildgrowandexit.com

Dan Henry

Dan Henry

traditionalwife.com

traditionalwife.com

  • "I couldn’t be happier with our new landing page!"

    "Their fast and efficient service exceeded my expectations. They designed my landing page and logo perfectly.”

    T&B Real Estate Logo
    John Fisher - Unsplash

    Luuk Halman

    FXNL

  • "We have a stunning website, optimized for conversions"

    The team at Prospactive delivered exactly that, and we receive compliments on our new website every day!"

    Doodle Logo
    Sarah Johnson - Unsplash

    Rosanne Mekking

    Just You

  • "We're truly impressed"

    Prospactive impressed us with their creative design, vibrant colors, and efficient cooperation. Highly recommended!

    Atomic Logo
    Peter Davis - Unsplash

    Nina Banarescu

    Remote Finance Team

  • "We establish a strong online presence and achieve better results."

    They delivered a visually appealing and conversion-optimized site, which has received many compliments!

    Tobri Logo
    Sofie Bezos - Unsplash

    Wesley Fork

    The Forex Complex

  • "I couldn’t be happier with our new landing page!"

    "Their fast and efficient service exceeded my expectations. They designed my landing page and logo perfectly.”

    T&B Real Estate Logo
    John Fisher - Unsplash

    Luuk Halman

    FXNL

  • "We have a stunning website, optimized for conversions"

    The team at Prospactive delivered exactly that, and we receive compliments on our new website every day!"

    Doodle Logo
    Sarah Johnson - Unsplash

    Rosanne Mekking

    Just You

  • "We're truly impressed"

    Prospactive impressed us with their creative design, vibrant colors, and efficient cooperation. Highly recommended!

    Atomic Logo
    Peter Davis - Unsplash

    Nina Banarescu

    Remote Finance Team

  • "We establish a strong online presence and achieve better results."

    They delivered a visually appealing and conversion-optimized site, which has received many compliments!

    Tobri Logo
    Sofie Bezos - Unsplash

    Wesley Fork

    The Forex Complex

Thank you

Thank you, Team Prospactive

Thank you, Team Prospactive

Jessy van den Berg

Founder Prospactive B.V.

Web Development Proposal

KVK:68409141

Prospactive B.V.

Are you ready to kick off your project?

Are you ready to kick off your project?