www.stofbaas.nl
Overview
Project description
Voor de nieuwe website van Stofbaas moet een conversiegerichte meubelstofferingswebsite worden ontworpen die snel laadt, geoptimaliseerd is voor maximale conversies en een hoog rendement oplevert. Elke pagina dient zo ingericht te zijn dat nieuwe producten of diensten eenvoudig kunnen worden toegevoegd, terwijl de pagina's direct optimaal presteren op conversiegebied. De website kan worden gebouwd in WordPress of Framer, afhankelijk van de voorkeur van de klant. Vanwege de foutgevoeligheid en beveiligingsrisico’s van WordPress, veroorzaakt door verouderde of slecht bijgewerkte plug-ins, adviseren wij Framer als ontwikkelplatform. Dit garandeert een stabiele, veilige website zonder afhankelijkheid van externe plug-ins, waardoor het risico op fouten en downtime aanzienlijk wordt verminderd.
Scope
Included Pages
We hebben de belangrijkste pagina's geïdentificeerd die opnieuw ontworpen en geïntegreerd zullen worden in de nieuwe stofbaas.nl website. De onderstaande pagina's vallen binnen de vastgestelde scope van dit project.
Static pages
Home page
404 page
Contact Us
Locaties
Meer
voorbeelden
Stofferen
Dynamic pages
Product page
Blog overview
Blog detail
Locatie detail
Meer detail
Post-Launch Performance Review
Once the website is live, we conduct a structured performance review after 30 days to evaluate how the site performs based on real user behavior and gathered data.
This review focuses on analyzing user behavior, validating technical stability, and identifying opportunities to further improve clarity, trust, and conversion. The goal is to ensure the website not only launches successfully, but continues to perform and evolve based on real data.
What this includes:
Data & user behavior analysis
Continuous monitoring of user behavior and performance data to identify opportunities and guide optimization decisions.
Conversion & UX evaluation
Assessment of how effectively the website guides users toward key actions such as newsletter sign-ups and lead magnets.
Technical & performance check
Validation of site speed, responsiveness, and overall technical stability after launch.
Actionable recommendations
Clear, prioritized suggestions for improvements based on real performance data.
Approach
Project Timeline
Strategy
Strategic Foundation
We'll kick off by taking a close look at your main objectives and then build out a strategic roadmap designed specifically to boost user engagement, drive more conversions, and ensure the site aligns seamlessly with your business goals. This initial strategy phase guarantees that every choice we make during design and development directly supports your growth and success.
Wireframing
Structure & Flow
In this phase, we’ll outline the structure of the website pages, focusing on user experience and design flow. Wireframing serves as the blueprint for the site, ensuring all elements are placed strategically for optimal conversion.
Design
Visual Direction
The design phase will take the wireframes and transform them into visually engaging layouts. We’ll work closely with you to refine colors, typography, and imagery that align with your branding while ensuring an attractive and functional user interface.
Development
Build & Optimization
During the development phase, we will turn the finalized designs into a fully functioning website. Our development team will focus on creating a smooth, responsive, and fast user experience, integrating all the necessary features for a seamless interaction.
Build & Optimization
Integrations
Tools & Tracking
In this phase, we will integrate any necessary third-party tools, such as email marketing systems, CRM, or analytics platforms, to ensure the landing page works seamlessly within your existing ecosystem. This integration will help track performance and optimize conversions.
Testing
Quality Assurance
Testing will ensure that the website performs as expected across all devices and browsers. We will conduct rigorous testing to identify any bugs, usability issues, or areas for improvement, refining the page before the final launch.
Deployment
Launch & Perform
The final phase involves deploying the website and making it live. We'll ensure everything is properly configured, integrations work seamlessly, and performance is optimized for your new website.
Pricing
Investment
Based on the outlined scope of work, including strategy, design, development, and related deliverables, we propose the following investment. This reflects both the strategic foundation and the level of execution required to deliver a high-quality, performance-ready outcome.
One off
$7.5K
One time
Wireframing
High fidelity design
Development
Project management
Validity
Validity of this proposal
This proposal is valid for a period of 14 days from the date of issue. After this period, we reserve the right to adjust the terms and rates. We encourage you to respond within this timeframe and share any questions or comments you may have. We look forward to your positive response and future collaboration.
Delivery
Definition of done
The project will be considered complete once the website is fully designed, developed, and delivered in line with the agreed scope, with all core elements functioning as intended and ready for live use.
At completion:
All defined pages are designed, built, and fully responsive across desktop, tablet, and mobile
A consistent and scalable design system is applied across the entire website
Key user flows (navigation, newsletter sign-up, outbound links) are fully functional and optimized for clarity
CMS collections are set up and enable easy internal content management
The website is delivered within the client’s Framer environment, allowing for independent updates
Performance standards are met, including fast loading speeds and stable behavior across devices
All agreed feedback rounds are completed and implemented
The final deliverable is a high-quality, performance-ready asset, built to support long-term use, flexibility, and future development.
Payment
Payment terms
A non-refundable deposit equal to 50% of the total project fee (“Total Investment”) is due upon signing this Agreement, and work will commence only once this deposit has been received. The remaining 50% of the Total Investment is due upon delivery of the completed project deliverables; an invoice for the balance will be issued immediately upon delivery and payment is due within 14 days of the invoice date. Clients may pay via Stripe or by bank transfer; any Stripe or other payment-processing fees, as well as any wire or bank charges (domestic or international), will be added to the invoice and are the client’s responsibility. Any amount not paid by the due date will accrue interest at 1.5% per month (or the maximum rate permitted by law, if lower), calculated daily from the due date until paid in full.
Testimonials
What our clients say
Thank you
Jessy van den Berg
Founder Prospactive B.V.
Web Development Proposal
KVK:68409141
Prospactive B.V.
