www.thebusinesscatalyst.co.uk
Overview
Project description
We're excited to partner with The Business Catalyst on the redesign and rebuild of their website, transitioning away from their current hosting and development solution to a faster, more streamlined platform. The primary goals are clear: simplify maintenance, significantly improve loading speed, and create an intuitive user experience tailored specifically to The Business Catalyst's two primary customer avatars—business owners and audience owners. The Business Catalyst's new website will be developed using Framer, empowering The Business Catalyst team with full autonomy to update and maintain content independently, without relying on external developers or complicated plugins. Every page will be fast-loading, responsive, and search engine optimized right from launch. Visually, the site will feature a clean, professional, and user-friendly design. Incorporating The Business Catalyst’s newly developed isometric graphics, the aesthetics will be engaging yet focused on guiding visitors efficiently through the customer journey. Clear typography, generous whitespace, and subtle animations will enhance the experience without causing distractions. The homepage will be strategically crafted to address the specific needs and interests of both business owners and audience owners, clearly communicating The Business Catalyst's core value proposition. Visitors will immediately understand how The Business Catalyst can streamline their operations and simplify their workload. The streamlined sitemap will include: Homepage: Clearly presents The Business Catalyst's key offerings, tailored pathways for different user types, and easy navigation. Services: Details core functionalities, focusing on essential features without unnecessary clutter. About Us: Builds trust by transparently sharing The Business Catalyst's story, values, and expertise. Blog: A critical feature with a user-friendly interface built in Framer’s CMS, making it easy for The Business Catalyst team to regularly post new content and seamlessly import existing blog posts. Contact Us: Simplified contact form encouraging engagement without complexity. By the end of the project, The Business Catalyst will have a robust, easy-to-maintain Framer website that delivers exceptional speed and usability. The streamlined design ensures visitors are guided intuitively through the site, increasing clarity and conversions, and providing The Business Catalyst with full control and flexibility moving forward.
Scope
Included Pages
We have identified the key pages to be redesigned and integrated into the new thebusinesscatalyst.co.uk website. The pages listed below are included within the defined scope of this project.
Static pages
Home page
Contact Us
About Us
Services
Services detail
Dynamic pages
Blog overview
Blog detail
Post-Launch Performance Review
Once the website is live, we conduct a structured performance review after 30 days to evaluate how the site performs based on real user behavior and gathered data.
This review focuses on analyzing user behavior, validating technical stability, and identifying opportunities to further improve clarity, trust, and conversion. The goal is to ensure the website not only launches successfully, but continues to perform and evolve based on real data.
What this includes:
Data & user behavior analysis
Continuous monitoring of user behavior and performance data to identify opportunities and guide optimization decisions.
Conversion & UX evaluation
Assessment of how effectively the website guides users toward key actions such as newsletter sign-ups and lead magnets.
Technical & performance check
Validation of site speed, responsiveness, and overall technical stability after launch.
Actionable recommendations
Clear, prioritized suggestions for improvements based on real performance data.
Approach
Project Timeline
Wireframing
Structure & Flow
In this phase, we’ll outline the structure of the website pages, focusing on user experience and design flow. Wireframing serves as the blueprint for the site, ensuring all elements are placed strategically for optimal conversion.
Design
Visual Direction
The design phase will take the wireframes and transform them into visually engaging layouts. We’ll work closely with you to refine colors, typography, and imagery that align with your branding while ensuring an attractive and functional user interface.
Development
Build & Optimization
During the development phase, we will turn the finalized designs into a fully functioning website. Our development team will focus on creating a smooth, responsive, and fast user experience, integrating all the necessary features for a seamless interaction.
Build & Optimization
Integrations
Tools & Tracking
In this phase, we will integrate any necessary third-party tools, such as email marketing systems, CRM, or analytics platforms, to ensure the landing page works seamlessly within your existing ecosystem. This integration will help track performance and optimize conversions.
Testing
Quality Assurance
Testing will ensure that the website performs as expected across all devices and browsers. We will conduct rigorous testing to identify any bugs, usability issues, or areas for improvement, refining the page before the final launch.
Deployment
Launch & Perform
The final phase involves deploying the website and making it live. We'll ensure everything is properly configured, integrations work seamlessly, and performance is optimized for your new website.
Pricing
Investment
Based on the outlined scope of work, including strategy, design, development, and related deliverables, we propose the following investment. This reflects both the strategic foundation and the level of execution required to deliver a high-quality, performance-ready outcome.
One off
$7K
One time
Wireframing
High fidelity design
Development
Project management
Web hosting & management
High-performance hosting and structured management to ensure fast load times, stability, and a consistently smooth user experience.
Real-time website analytics
Continuous monitoring of user behavior and performance data to identify opportunities and guide optimization decisions.
Structured execution of improvements
Structured workflow for efficiently executing improvements, from ideation to implementation, without slowing down internal operations.
Invite your team & collaborate
Seamless collaboration with your team to align on insights, share feedback, and move quickly on high-impact improvements.
1 hour work credit per month
Optional services
Logo design
3 Logo concepts
Unlimited Revisions
All source files
Brand style guide
+- 40 page brandbook
Logo Guidelines
Typography
Color Palette
Mockups
Iconography
Digital Guidelines
Designed in Figma
Validity
Validity of this proposal
This proposal is valid for a period of 14 days from the date of issue. After this period, we reserve the right to adjust the terms and rates. We encourage you to respond within this timeframe and share any questions or comments you may have. We look forward to your positive response and future collaboration.
Delivery
Definition of done
The project will be considered complete once the website is fully designed, developed, and delivered in line with the agreed scope, with all core elements functioning as intended and ready for live use.
At completion:
All defined pages are designed, built, and fully responsive across desktop, tablet, and mobile
A consistent and scalable design system is applied across the entire website
Key user flows (navigation, newsletter sign-up, outbound links) are fully functional and optimized for clarity
CMS collections are set up and enable easy internal content management
The website is delivered within the client’s Framer environment, allowing for independent updates
Performance standards are met, including fast loading speeds and stable behavior across devices
All agreed feedback rounds are completed and implemented
The final deliverable is a high-quality, performance-ready asset, built to support long-term use, flexibility, and future development.
Payment
Payment terms
A non-refundable deposit equal to 50% of the total project fee (“Total Investment”) is due upon signing this Agreement, and work will commence only once this deposit has been received. The remaining 50% of the Total Investment is due upon delivery of the completed project deliverables; an invoice for the balance will be issued immediately upon delivery and payment is due within 14 days of the invoice date. Clients may pay via Stripe or by bank transfer; any Stripe or other payment-processing fees, as well as any wire or bank charges (domestic or international), will be added to the invoice and are the client’s responsibility. Any amount not paid by the due date will accrue interest at 1.5% per month (or the maximum rate permitted by law, if lower), calculated daily from the due date until paid in full.
Testimonials
What our clients say
Thank you
Jessy van den Berg
Founder Prospactive B.V.
Web Development Proposal
KVK:68409141
Prospactive B.V.
